Jazz Sells: Music, Marketing, and Meaning


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Either by signing into your account or linking your membership details before your order is placed. Your points will be added to your account once your order is shipped. Click on the cover image above to read some pages of this book! Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising.

On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning.

This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.

This is a welcome addition to the small but fast-growing literature on music and consumer culture. Engaging and witty, few studies match Laver's in interdisciplinary relevance and significance to the discipline of jazz studies at once.

Jazz sells Mark Laver

His clearly written, rich analysis points out the tensions between jazz's images as 'countercultural' and 'sophisticated,' 'ageless' and 'vital,' improvisational and fixed. With its ethnographic grounding, this book adds materially to a small but growing focus on jazz in media studies, and on marketing in jazz studies. Help Centre. Language: English.

Brand new Book. Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer.

At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated. Seller Inventory AA More information about this seller Contact this seller. Book Description Taylor and Francis , London, Seller Inventory Book Description Condition: New.

Not Signed; Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. This book is a study o.

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Book Description Routledge , Brand new book, sourced directly from publisher. Dispatch time is working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

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Jazz Sells: Music, Marketing, and Meaning Jazz Sells: Music, Marketing, and Meaning
Jazz Sells: Music, Marketing, and Meaning Jazz Sells: Music, Marketing, and Meaning
Jazz Sells: Music, Marketing, and Meaning Jazz Sells: Music, Marketing, and Meaning
Jazz Sells: Music, Marketing, and Meaning Jazz Sells: Music, Marketing, and Meaning
Jazz Sells: Music, Marketing, and Meaning Jazz Sells: Music, Marketing, and Meaning
Jazz Sells: Music, Marketing, and Meaning Jazz Sells: Music, Marketing, and Meaning
Jazz Sells: Music, Marketing, and Meaning Jazz Sells: Music, Marketing, and Meaning
Jazz Sells: Music, Marketing, and Meaning Jazz Sells: Music, Marketing, and Meaning
Jazz Sells: Music, Marketing, and Meaning

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